Brand system • V1 working master

TerraCelest Style Guide

Mobile-first interactive reference for the TerraCelest visual system, logo family, colour direction, typography, photography and downloadable production assets.

Brand expression

Clean, modern, trustworthy and energetic. The supplied references consistently use teal/aqua, navy/dark blue, white and gold/cream accents. fileciteturn1file0L1-L1

Core message

CLEAN SPACES. BETTER PLACES.

Use concise, confident messaging with strong hierarchy and generous white space.

Reference direction

The supplied TerraCelest report cover uses the TC monogram with a sparkle, TerraCelest wordmark, FACILITIES descriptor and the “CLEAN SPACES. BETTER PLACES.” line. fileciteturn1file7L1-L1

Source note: Exact official HEX/RGB/CMYK values and formal typography specifications were not present in the supplied file text. The colour values shown here are working digital tokens and should be replaced with the approved brand-guide values when available.

Working colour tokens

Teal
#00A69C

Navy
#0B1D3A

Aqua
#35C1BC

White
#FFFFFF

Slate
#222B45

Brand Gradient
linear-gradient(90deg,#00A69C 0%,#0B1D3A 100%)

Logo family

This visual is a UI representation, not the approved production logo artwork. Replace it with the final vector master once the logo has been formally reconstructed and approved.

Primary TerraCelest logo
Secondary logo
Compact logo
TC symbol / icon mark
Horizontal and stacked lockups
Monochrome, reverse/white and black variants

MHRH photography direction

Make Real Homes Real.

Use real-looking residential environments and genuine cleaning situations.
Prefer an intentionally amateurish, imperfect documentary feel over glossy stock photography.
Natural or ordinary smartphone-like lighting is acceptable.
Allow imperfect framing and realistic home details.
Show real people doing real cleaning work.
Prioritise authenticity over luxury or advertising perfection.
Do not make the image technically unusable: faces, products and cleaning actions must remain understandable.

Photography principle: Real homes. Real people. Real work. Real cleaning. Real results. “Real before beautiful.”

Production asset downloads

These downloads create lightweight production templates from this guide. They do not claim to contain the final approved logo artwork.

Brand tokens CSS

Brand tokens JSON

SVG logo template

Logo production checklist

LLM design generation spec

Photography prompt pack

Full style guide HTML

Logo rules

Do not stretch or distort the logo.
Do not rotate the logo.
Do not arbitrarily recolour it.
Do not add unofficial shadows, bevels or gradients.
Do not place it on a background that destroys legibility.
Use the SVG master whenever possible.

Digital design rules

Mobile-first layouts.
Strong navy/teal hierarchy.
High contrast and readable type.
Rounded cards and restrained iconography.
Generous white space.
Use photography as evidence of real service, not decoration alone.